Innovation is integral to Ruralco’s Future Farming Strategy. We have focused on addressing the challenges of achieving reliable production while using less intensive, more efficient agricultural inputs. In this way, we will increase yields and add value to farm operations.

We are using our different channels to market with a national footprint of more than 500 locations to connect customers to the latest proven technology in agriculture. Our trusted professionals have relationships with customers that allow them to bring innovations to their attention, putting us in a strong position to lead the distribution of innovations to Australian farmers.

We have divided our approach to innovation into three main areas: digital transformation; agricultural technology (AgTech) distribution; and creation of an innovation culture to transform the way we do business.


Ruralco has made a strategic investment in the Toowoomba-based Agtech startup DataFarming.

Established by husband and wife founders Tim and Peta Neale, DataFarming is a web-based platform that uses satellite technology and cloud systems to help agronomists and producers better understand their crops and pasture production.

The DataFarming platform focuses on five key pillars of farm productivity; crop/pasture growth, yield, waterlogging, soil variation and weather impacts, some of which are still being developed.

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