Strategy

Through Ruralco’s unique business model and diversified portfolio of businesses it is well placed to take advantage of the opportunities that emerging trends provide. As an agribusiness Ruralco is differentiated through its investment in agriculture’s fundamental farming input: water.

The Future Farming Strategy positions Ruralco as a leader in the future of Australian farming and is focused on three key pillars to drive growth:

  • Continuing investment in our chosen agribusiness sectors;
  • Embracing innovation to disrupt the traditional business model and being an industry leader in connecting our customers to the latest in agricultural technology (AgTech); and
  • Generating value through vertical integration across the agricultural value chain through our national points of presence.

Focused strategy execution, cost control and balance sheet management is critical to ensuring growth in earnings and total shareholder returns and building a scaleable back office is an important step in driving operating leverage.

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